THE QUBE DIGITAL MEDIA BLOG

Smart insights and strategies shaping digital marketing, design and AI.

Welcome to our blog! At Qube Digital Media, we share tips, stories and smart ideas to help your business thrive online, from SEO and social media to the latest breakthroughs in AI.

Stay Ahead of the Game with Enhanced Features and Unmatched User Experience In a world driven by data, understanding user behaviour, optimising website performance, and making informed decisions are crucial for businesses. Enter the new Google Analytics, a game-changing platform that promises to revolutionise the way users analyse and leverage data. With an array of...

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Search Engine Optimisation (SEO) is essential for businesses of all sizes to maximise their online presence and visibility.  By working with professionals who specialise in SEO, businesses can benefit in numerous ways, ranging from increased website visibility and traffic to better brand awareness.  SEO can help businesses gain visibility in search engine results pages (SERPs). ...

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You know the deal. After the outlay for a new website, expert Search Engine Optimization and a market-leading content strategy, your business still feels like it is stuck in neutral. Yes, you have way more traffic, but the conversion rates are as flat as a proverbial pancake. With all this effort you should be in...

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If you’re asking the question “What is Google BERT and how will it impact my site?” our helpful rundown of this novel search engine algorithm that seems ready to shake up the World Wide Web! 1. Google BERT is a machine learning technology used for natural language processing in its eponymous search engine. It uses...

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Google has excelled in delivering up just what consumers want with their savvy Google Shopping listings. Unlike much of the text-heavy content that users have to trawl through, Google Shopping listings are image-rich, bright, clear and to the point. They’re not only popular with shoppers but with e-tailers too who are using this service in...

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Updates are changes made by Google to its search engine algorithm and systems. This is actually a continual process, with incremental changes made on a daily basis. Typically, the effects of these updates are not noticeable to webmasters and users. A core update is when Google makes sweeping changes to the way in which its...

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Are you a website owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm. The mistake that many site owners make is they treat SEO like a static tactic. They take the once done and that’s it approach to SEO. The truth is...

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Building a great website is a time-consuming and painstaking task. When you’re planning to build your website, you obviously want to get traffic! Just getting traffic won’t help you unless your site visitors are taking your desired actions. For that, they have to find the information they are looking for quickly and complete your calls...

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Generative Engine Optimisation (GEO)

You know SEO, now meet its next evolution
Generative Engine Optimisation (GEO).

GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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