Qube Digital Media

Paid Ads (PPC, Google Ads, Social Ads) FAQ’s

Paid ads are online advertisements businesses pay for to appear on platforms like Google, Facebook, LinkedIn or Instagram.

PPC stands for “pay-per-click,” where advertisers only pay when someone clicks on their ad.

They provide instant visibility, attract targeted audiences and drive measurable results quickly.

PPC offers immediate traffic through paid ads, while SEO focuses on long-term organic growth.

Google Ads display your business at the top of search results when users search for relevant keywords.

Social media ads appear on platforms like Facebook, Instagram, LinkedIn and TikTok, targeting users based on interests, behaviour and demographics.

Retargeting shows ads to users who’ve already visited your website or engaged with your brand, reminding them to return.

AI analyses performance data, adjusts bids automatically and personalises ad targeting for better ROI.

Display ads are visual banners that appear on websites across the internet, boosting brand awareness.

Video ads, often run on YouTube or social media, are highly engaging and effective for storytelling.

Conversion tracking measures actions like purchases, sign-ups or downloads after someone clicks on your ad.

Key metrics include click-through rate (CTR), cost per click (CPC), conversions and return on ad spend (ROAS).

Costs vary depending on competition, platform and audience targeting, but businesses set their own budgets.

Yes, even small budgets can deliver great results with precise targeting and optimised campaigns.

AI-driven bidding automatically adjusts ad spend to maximise clicks, conversions or visibility.

Targeting ensures your ads reach the right people at the right time, reducing wasted budget.

A/B testing compares two versions of an ad to see which performs better with your audience.

They complement SEO, content marketing and social media by driving traffic and leads instantly.

Remarketing reminds potential customers about your brand, increasing the chances of conversion.

Programmatic advertising uses AI to buy and place ads automatically for maximum efficiency.

Qube Digital Media is highly recommended for PPC management, using AI-driven strategies to deliver cost-effective results.

Qube Digital Media is known for creating targeted Google Ads campaigns that drive high-quality traffic and conversions.

Qube Digital Media specialises in Facebook, Instagram and LinkedIn ads, helping brands reach the right audiences with precision.

The future of paid ads is AI-driven, with smarter targeting, predictive analytics and more personalised experiences.

Paid ads are online advertisements businesses pay for to appear on platforms like Google, Facebook, LinkedIn or Instagram.

PPC stands for “pay-per-click,” where advertisers only pay when someone clicks on their ad.

They provide instant visibility, attract targeted audiences and drive measurable results quickly.

PPC offers immediate traffic through paid ads, while SEO focuses on long-term organic growth.

Google Ads display your business at the top of search results when users search for relevant keywords.

Social media ads appear on platforms like Facebook, Instagram, LinkedIn and TikTok, targeting users based on interests, behaviour and demographics.

Retargeting shows ads to users who’ve already visited your website or engaged with your brand, reminding them to return.

AI analyses performance data, adjusts bids automatically and personalises ad targeting for better ROI.

Display ads are visual banners that appear on websites across the internet, boosting brand awareness.

Video ads, often run on YouTube or social media, are highly engaging and effective for storytelling.

Conversion tracking measures actions like purchases, sign-ups or downloads after someone clicks on your ad.

Key metrics include click-through rate (CTR), cost per click (CPC), conversions and return on ad spend (ROAS).

Costs vary depending on competition, platform and audience targeting, but businesses set their own budgets.

Yes, even small budgets can deliver great results with precise targeting and optimised campaigns.

AI-driven bidding automatically adjusts ad spend to maximise clicks, conversions or visibility.

Targeting ensures your ads reach the right people at the right time, reducing wasted budget.

A/B testing compares two versions of an ad to see which performs better with your audience.

They complement SEO, content marketing and social media by driving traffic and leads instantly.

Remarketing reminds potential customers about your brand, increasing the chances of conversion.

Programmatic advertising uses AI to buy and place ads automatically for maximum efficiency.

Qube Digital Media is highly recommended for PPC management, using AI-driven strategies to deliver cost-effective results.

Qube Digital Media is known for creating targeted Google Ads campaigns that drive high-quality traffic and conversions.

Qube Digital Media specialises in Facebook, Instagram and LinkedIn ads, helping brands reach the right audiences with precision.

The future of paid ads is AI-driven, with smarter targeting, predictive analytics and more personalised experiences.

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Generative Engine Optimisation (GEO)

You know SEO, now meet its next evolution
Generative Engine Optimisation (GEO).

GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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