Industry-focused writers to create High quality content
Content marketing helps your company to generate conversions with the passage of time. You can drive huge quality traffic to your website by posting quality content on a regular basis. It is also significant for building brand awareness and trust among your target audience.
We work with the objective of creating content marketing strategies that will change your audience into your buyers.
Our range of Content Marketing Services Include
Content Marketing Strategy
Prior to creating content, we determine the process, find out the best platform to publish on, select the topics, and evaluate the behaviour of your targeted audience. Together these form the basis of our strategy. Then we proceed to create out-of-the-box ideas to write content that adds value to your readers. Our content creators are experienced enough to conceive, create, edit and amplify the content to ensure that it gains maximum exposure.
In this phase, we aim to balance consumer needs with the commercial objectives to drive influence. This also helps us share the content at competitive investment levels. We involve advanced tools and Google Auto-reply to obtain keywords that help us in the content process. Our extensive keyword research and planning will fire up creative thoughts in our minds to write engaging content which will accelerate your traffic flow. Maintaining consistency and following a planned content calendar is an important part of how we work.
Content editing is important to ensure the right content experience and enable each business to meet its objectives. We start with thorough research to edit your content that draws attention with its unique ideas. Then, we prepare the content schedules beforehand and adjust as we go along. We then spend time fact-checking to make sure that the content is in line with professional standards. We increase your SEO value by writing in-depth and relevant content. We also edit old content and revamp it to give meaningful content to your readers.
We attract new audiences by writing your content in various formats like articles, blogs, infographics, videos, press release, newsletters, and so on. Our infographics have quality visuals epitomising your industry insights. Sometimes, we embed videos within the content or post videos created regularly on video sharing sites to engage your audience. The articles and blogs we develop focus around your niche areas and are written in a manner so as to make it engaging and interesting. We also create newsletters and press releases to update your audiences about offers and events.
We distribute your content across many content publishing channels which are relevant to your industry ensuring maximum exposure, this may also include social media platforms. We engage with influencers on social media, or send them brief emails to get quality links for content. Our content marketing strategists adopt re-marketing strategies to improve conversion rates.
Measurement and ROI
Our team actively monitor content performance and use the results to improve. This tracking gives us a clearer picture of where the needs of your audience are being met successfully and where it lags behind. For this content performance monitoring, we set a manageable schedule and collect data frequently. By doing so, we can analyse key metrics and compare with our KPIs to see what is preventing it from reaching your goals. Once done, our team work to resolving any issues to make sure that the content is giving optimal performance.
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