Generative Engine Optimisation: The New SEO Frontier
What Is GEO and Why It Matters Generative Engine Optimisation (GEO) is an emerging discipline designed to help content rank in the outputs of generative AI engines, like ChatGPT or Google’s SGE. Unlike traditional SEO, which focuses on visibility in search engine results pages (SERPs), GEO is about being referenced, paraphrased, or quoted in AI-generated …
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