THE QUBE DIGITAL MEDIA BLOG

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Pay-per-click (PPC) advertising is an unavoidable part of marketing your business these days. The reach and results that can be achieved make it an attractive option to enterprises looking to expand their presence online. However, if campaigns are unfocused and poorly planned and executed, they

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Show off the best of your brand with an Instagram Business Account. Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It's ingenious early adoption of the smartphone has meant that businesses and influencers that

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If you are an e-commerce retailer that struggles to maintain an edge on their marketplace, it is well worth exploring dynamic pricing as a means of gaining ground on the competition. With this form of price-setting, you are able to ride the waves of market upheavals, keep stock moving, and susta

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If your business is reliant on online advertising such as: ● Google AdWords ● Facebook Ads and boosted contents ● Microsoft advertising and other paid-ad platforms, you will probably be familiar with the dizzying array of metrics supplied to assess the effectiveness of your c

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Google has excelled in delivering up just what consumers want with their savvy Google Shopping listings. Unlike much of the text-heavy content that users have to trawl through, Google Shopping listings are image-rich, bright, clear and to the point. They’re not only popular with shoppers but w

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If you are only just getting around to exploring social media as a marketing option for your business, you have been missing out on a tech-driven phenomenon that has almost a third of the world's population on board! Let's bring you up to speed with our concise explainer for the world's 5 mos

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The prospect of flurries of e-commerce sales is tantalising to so many retail businesses, but some greatly underestimate the work needed to become commercially viable online. E-commerce is a competitive industry and requires a diligent approach to designing and managing your website. Not only

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Updates are changes made by Google to its search engine algorithm and systems. This is actually a continual process, with incremental changes made on a daily basis. Typically, the effects of these updates are not noticeable to webmasters and users. A core update is when Google makes sweeping chan

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Organic reach is becoming a scarce commodity on Facebook. If your business or enterprise relies on Facebook for: engaging an online audience, generating leads, or converting business finding ways of increasing your organic reach will help you expand your online presence without

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...AI-software automatically (and in real-time) adjusts the pricing of products within an online shop, which is triggered by a shift in competitors' prices. Like any revenue management technique aimed at maximising profit, it has its practical pros and cons to consider before deciding whether

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