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Inactive customers are a valuable source of revenue for your e-commerce business. In e-commerce, every sale opportunity counts. The e-commerce ecosystem is a competitive one, with potential customers having multiple options and opportunities to procure the products and services you provide. T

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If your business is reliant on online advertising such as: ● Google AdWords ● Facebook Ads and boosted contents ● Microsoft advertising and other paid-ad platforms, you will probably be familiar with the dizzying array of metrics supplied to assess the effectiveness of your c

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