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With over a million online stores open for business on its proprietary platform, Shopify has built a strong reputation for itself as an accessible plug and play e-commerce solution. The Canadian based company delivers the key e-commerce components and functionality needed to establish a footing

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If you are getting tired of the ‘entry-level’ e-commerce platforms like WooCommerce and Shopify and are looking to transition something with the engineering and presentation for growth, Magento is probably your next step. A Magento e-commerce website removes the possibility of your e-commerc

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Show off the best of your brand with an Instagram Business Account. Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It's ingenious early adoption of the smartphone has meant that businesses and influencers that

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If you are an e-commerce retailer that struggles to maintain an edge on their marketplace, it is well worth exploring dynamic pricing as a means of gaining ground on the competition. With this form of price-setting, you are able to ride the waves of market upheavals, keep stock moving, and susta

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If your business is reliant on online advertising such as: ● Google AdWords ● Facebook Ads and boosted contents ● Microsoft advertising and other paid-ad platforms, you will probably be familiar with the dizzying array of metrics supplied to assess the effectiveness of your c

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Google has excelled in delivering up just what consumers want with their savvy Google Shopping listings. Unlike much of the text-heavy content that users have to trawl through, Google Shopping listings are image-rich, bright, clear and to the point. They’re not only popular with shoppers but w

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The prospect of flurries of e-commerce sales is tantalising to so many retail businesses, but some greatly underestimate the work needed to become commercially viable online. E-commerce is a competitive industry and requires a diligent approach to designing and managing your website. Not only

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...AI-software automatically (and in real-time) adjusts the pricing of products within an online shop, which is triggered by a shift in competitors' prices. Like any revenue management technique aimed at maximising profit, it has its practical pros and cons to consider before deciding whether

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Are you a website owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm. The mistake that many site owners make is they treat SEO like a static tactic. They take the once done and that’s it approach to SEO. The truth is

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Do your visitors leave your site without completing the purchasing process? If so, you are not alone. On average shopping cart abandonment rates are 69.23% according to a Baymard Institute report. And, Listark says only 2 out of every 10 customers leave without completing the checkout pro

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