
Friday, May 7, 2021 |
Customer returns affect e-commerce businesses more than traditional stores with the return rate being as high as 25% for goods purchased online compared to 8% for goods bought in-store. If you find you are fielding more customer returns than your business can endure, it’s well worth putting on
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Friday, April 30, 2021 |
Inactive customers are a valuable source of revenue for your e-commerce business. In e-commerce, every sale opportunity counts. The e-commerce ecosystem is a competitive one, with potential customers having multiple options and opportunities to procure the products and services you provide. T
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Friday, April 23, 2021 |
You know the deal. After the outlay for a new website, expert Search Engine Optimization and a market-leading content strategy, your business still feels like it is stuck in neutral. Yes, you have way more traffic, but the conversion rates are as flat as a proverbial pancake. With all t
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Monday, April 19, 2021 |
For now, it feels like remote working is here to stay, with most employees and business owners having had a taste of harnessing the power of the internet to network virtually. Along with online meetings and conferences, come a whole new vocabulary, social etiquette and of course tools and gadget
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Friday, February 12, 2021 |
If you have a maturing website with good traffic and an engaged audience you may be thinking about monetization of the site through selling products and services. Adding e-commerce capability to an existing website may sound complex. But you have a number of options available that can be used to
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Friday, February 5, 2021 |
Getting your e-commerce business to perform well online has never been more important. Google Ads provide the opportunity to gain a competitive edge and the much-needed exposure that will garner your online store sales and revenue. Thankfully, you have a range of paid Google Ad types at your fin
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Tuesday, January 26, 2021 |
The potency and reach of social media have lured business of all kinds and sizes to the leading platforms to promote their brands, products and services. However, the social media jungle can be an unpredictable and unforgiving environment in which to market your business. A faux pas on social me
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Thursday, January 7, 2021 |
If you’re asking the question “What is Google BERT and how will it impact my site?” our helpful rundown of this novel search engine algorithm that seems ready to shake up the World Wide Web! 1. Google BERT is a machine learning technology used for natural language processing in its epon
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Thursday, December 24, 2020 |
If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing reco
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Thursday, December 17, 2020 |
We’re sure you have heard the words “unprecedented“ “pandemic” and “lockdown” more than anyone would like concerning 2020. But as we head in 2021, the impact of COVID-19 and its associated worldwide public health measures cannot be denied. Stay at home orders, homeworking and so
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