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For many businesses and brands, engaging an audience on leading social media platforms like Facebook, Twitter, or LinkedIn can feel like a continuous uphill struggle. If this sounds like your experience, we're here to help with a quick guide to how to write social media posts that will be see

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8 trending app ideas for 2021 There has never been a better time to take the plunge and develop a handy mobile app that will boost your brand awareness and generate business leads and income. Open up iTunes or GooglePlay on your phone and you will find there is an app for just about anything.

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Whether you are monetizing a website or running a fully-fledged e-commerce business, you will need some method of receiving payments from customers. A payment gateway is essential e-commerce technology that facilitates the online transfer of money between a customer and a vendor. Without this

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One of the best ways of boosting sales conversions online is to make it as easy as possible for your customers to pay you. Mobile payments and digital wallets are fast emerging as a leading method for completing online and offline transactions. In this short article, we will take you through the

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Customer returns affect e-commerce businesses more than traditional stores with the return rate being as high as 25% for goods purchased online compared to 8% for goods bought in-store. If you find you are fielding more customer returns than your business can endure, it’s well worth putting on

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Inactive customers are a valuable source of revenue for your e-commerce business. In e-commerce, every sale opportunity counts. The e-commerce ecosystem is a competitive one, with potential customers having multiple options and opportunities to procure the products and services you provide. T

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You know the deal. After the outlay for a new website, expert Search Engine Optimization and a market-leading content strategy, your business still feels like it is stuck in neutral. Yes, you have way more traffic, but the conversion rates are as flat as a proverbial pancake. With all t

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For now, it feels like remote working is here to stay, with most employees and business owners having had a taste of harnessing the power of the internet to network virtually. Along with online meetings and conferences, come a whole new vocabulary, social etiquette and of course tools and gadget

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If you have a maturing website with good traffic and an engaged audience you may be thinking about monetization of the site through selling products and services. Adding e-commerce capability to an existing website may sound complex. But you have a number of options available that can be used to

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Getting your e-commerce business to perform well online has never been more important. Google Ads provide the opportunity to gain a competitive edge and the much-needed exposure that will garner your online store sales and revenue. Thankfully, you have a range of paid Google Ad types at your fin

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