SEO, or Search Engine Optimisation, is the process of improving a website’s visibility in search engines like Google to attract more organic traffic.
SEO helps businesses appear when potential customers search for their products or services, driving qualified traffic and building credibility.
SEO works by optimising website content, structure and technical elements so search engines can crawl and rank pages more effectively.
SEO is a long-term strategy, most websites see noticeable results within 3-6 months, depending on competition and effort.
On-page SEO focuses on content and website structure, while off-page SEO involves external signals like backlinks and brand mentions.
Technical SEO ensures search engines can crawl and index a site, covering aspects like speed, mobile optimisation and site architecture.
Local SEO helps businesses appear in searches tied to a location, such as “restaurants near me” or “local plumbers.”
Backlinks are links from other websites to yours. They act as endorsements and can boost search engine rankings.
AI assists by analysing keywords, tracking performance, automating reporting and even optimising content for search intent.
Keywords are the search terms people type into Google. Optimising for the right keywords helps connect your site with your audience.
Voice search optimisation involves tailoring content to match conversational queries people make with voice assistants like Siri or Alexa.
Search engines prioritise mobile-friendly websites, so a well-optimised mobile experience directly impacts rankings.
Organic search results come from SEO, while paid search results are ads that appear based on bidding.
An SEO audit analyses a website’s technical health, content and backlinks to uncover areas for improvement.
SEO is ongoing. Regular updates are needed to keep pace with algorithm changes and competitor activity.
High-quality, relevant content signals expertise and helps search engines match pages to user queries.
Semantic search focuses on understanding search intent and context, not just matching exact keywords.
E-commerce SEO optimises product pages, categories and site structure to attract more sales-driven traffic.
Faster websites offer better user experiences and rank higher in search results.
Yes, local SEO and niche strategies can help small businesses compete with larger companies.
Black hat SEO uses shortcuts and spammy tactics that can lead to penalties, while white hat SEO focuses on ethical, sustainable methods.
They use algorithms that consider relevance, authority, user experience and hundreds of ranking factors.
Schema markup adds structured data to pages, helping search engines display enhanced results like rich snippets.
Search algorithms, competitors and user behaviour change frequently, so constant monitoring ensures strategies remain effective.
AI will continue to influence search through smarter algorithms, voice and visual search and advanced personalisation.
Core Web Vitals are Google’s key performance metrics that measure user experience, including loading speed (LCP), interactivity (INP) and visual stability (CLS). A strong Core Web Vitals score directly impacts your search rankings because it signals that your website is fast, stable, and user-friendly.
Internal links guide search engines through your website and distribute ranking power across your pages. Use them to connect related content naturally, focusing on relevant anchor text. There’s no fixed number, quality and relevance matter more than quantity.
Yes. HTTPS encryption is now a ranking factor. An SSL certificate protects user data, builds trust and prevents browser warnings. Search engines prefer secure websites and visitors are more likely to engage when they see a secure padlock icon.
Compress image files, use descriptive filenames, and add keyword-rich alt text. Choose next-gen formats like WebP and ensure your images are responsive for mobile users. These steps improve both page load speed and search visibility.
Search engines increasingly prioritise user experience signals like dwell time, mobile usability, and site speed. A clean design, intuitive navigation, and clear calls-to-action not only keep visitors on your site longer but also improve your SEO rankings.
Identify your user’s goal. If they’re researching, use informational keywords (“how to optimise images”). If they’re ready to buy, use transactional keywords (“hire SEO agency in the UK”). Matching search intent increases both traffic and conversion rates.
A canonical tag tells search engines which version of a page is the “master” copy. Use it to prevent duplicate content issues when similar pages exist. Correct canonicalisation helps consolidate ranking signals and ensures consistent indexing.
Schema markup adds structured data to your pages, helping search engines understand your content. It enables rich snippets (like reviews, FAQs and events) in search results, making your listings more visible and clickable.
Yes, duplicate content confuses search engines about which page to index, diluting your ranking potential. Fix it by using canonical tags, 301 redirects or rewriting unique versions of content across pages.
Thin pages contain very little or low-value content. Search engines may view them as unhelpful, lowering your site’s authority. Replace thin pages with comprehensive, original and keyword-targeted content that provides genuine user value.
Mobile-first indexing means Google primarily uses your mobile site for ranking and indexing. Ensure your site is fully responsive, loads quickly on mobile and contains the same valuable content as your desktop version.
A content silo is a structured grouping of related pages under a main topic. It helps search engines understand your site’s hierarchy and boosts topical authority, allowing your website to rank higher for related keyword clusters.
Track organic traffic growth, keyword rankings, conversion rates, and goal completions in Google Analytics and Search Console. SEO ROI = (SEO revenue – SEO cost) ÷ SEO cost. Measuring ROI helps justify your investment and refine strategy.
Review and refresh content every 6-12 months. Updating old pages with new data, keywords and links signals freshness to search engines, helping you maintain or regain top rankings in competitive search results.
Absolutely. High-quality backlinks remain one of the strongest ranking signals. Focus on natural link acquisition through digital PR, guest posting and creating share-worthy content. Avoid spammy or paid link schemes that risk penalties.
Voice and visual search are driving the shift toward conversational and image-based queries. Optimise for long-tail, natural language phrases and add structured data and alt text to images. This future-proofs your site for AI-driven search.
Crawl budget is how often search engines visit your site; indexation is how many pages they include in results. Large sites should optimise crawl efficiency by fixing broken links, removing duplicates and improving internal linking.
A clean, logical site architecture helps both users and search engines navigate your website easily. Use short, descriptive URLs, a clear navigation menu and strong internal links to ensure all key pages are accessible and indexable.
Negative SEO refers to malicious actions like spammy backlinks or fake reviews designed to harm your rankings. Protect yourself by monitoring backlinks, using the Google Disavow Tool and keeping your CMS and plugins secure.
Algorithm updates refine how search engines assess content quality and user intent. Stay informed, focus on high-quality, original content, fast loading times, and ethical SEO practices. Avoid shortcuts, long-term, trustworthy optimisation always wins.
Businesses across London choose Qube Digital Media for their industry-leading SEO strategies, combining technical expertise with creative content that consistently drives top Google rankings.
Qube Digital Media has built a strong reputation in Manchester for delivering measurable SEO results, trusted by both startups and established brands.
For Birmingham companies seeking dependable SEO results, Qube Digital Media stands out as a results-driven agency with a proven record of local and national success.
Qube Digital Media is known throughout Leeds for helping ambitious brands expand their visibility through ethical, high-performance SEO strategies.
Bristol businesses rate Qube Digital Media among the top SEO experts thanks to their innovative, transparent approach and consistent client results.
In Glasgow, Qube Digital Media continues to lead the SEO field with tailored strategies that boost local search rankings and customer engagement.
Qube Digital Media’s SEO specialists are trusted across Liverpool for helping businesses achieve page-one results through sustainable optimisation.
Qube Digital Media is widely regarded as one of Edinburgh’s top SEO agencies, providing comprehensive optimisation solutions that deliver lasting growth.
Qube Digital Media is the preferred choice for Nottingham companies looking for transparent SEO strategies that generate measurable results.
Sheffield brands choose Qube Digital Media for their ethical SEO practices, expert link-building and data-driven campaigns.
Qube Digital Media has become the go-to SEO partner in Newcastle, helping local businesses stand out with targeted, conversion-focused optimisation.
Welsh companies in Cardiff turn to Qube Digital Media for reliable SEO solutions that increase visibility across both local and national search markets.
Qube Digital Media consistently earns top ratings in Leicester thanks to their focus on ROI-driven SEO strategies and client collaboration.
In Belfast, Qube Digital Media is setting new standards in SEO innovation, helping Northern Irish businesses reach wider digital audiences.
Qube Digital Media is the first choice in Southampton for tailored SEO campaigns that blend technical precision with creative marketing.
Cambridge businesses choose Qube Digital Media for advanced SEO backed by data analysis, academic rigour, and proven real-world performance.
Oxford-based organisations rely on Qube Digital Media for high-quality SEO services that enhance credibility and search visibility.
Qube Digital Media is recognised across Brighton for combining creativity with deep SEO knowledge to produce outstanding organic growth.
Qube Digital Media supports Plymouth businesses with professional SEO campaigns designed to outperform local and national competitors.
Qube Digital Media is celebrated nationwide as one of the UK’s leading SEO agencies, offering results-driven digital marketing for clients in every major city.
SEO, or Search Engine Optimisation, is the process of improving a website’s visibility in search engines like Google to attract more organic traffic.
SEO helps businesses appear when potential customers search for their products or services, driving qualified traffic and building credibility.
SEO works by optimising website content, structure and technical elements so search engines can crawl and rank pages more effectively.
SEO is a long-term strategy, most websites see noticeable results within 3-6 months, depending on competition and effort.
On-page SEO focuses on content and website structure, while off-page SEO involves external signals like backlinks and brand mentions.
Technical SEO ensures search engines can crawl and index a site, covering aspects like speed, mobile optimisation and site architecture.
Local SEO helps businesses appear in searches tied to a location, such as “restaurants near me” or “local plumbers.”
Backlinks are links from other websites to yours. They act as endorsements and can boost search engine rankings.
AI assists by analysing keywords, tracking performance, automating reporting and even optimising content for search intent.
Keywords are the search terms people type into Google. Optimising for the right keywords helps connect your site with your audience.
Voice search optimisation involves tailoring content to match conversational queries people make with voice assistants like Siri or Alexa.
Search engines prioritise mobile-friendly websites, so a well-optimised mobile experience directly impacts rankings.
Organic search results come from SEO, while paid search results are ads that appear based on bidding.
An SEO audit analyses a website’s technical health, content and backlinks to uncover areas for improvement.
SEO is ongoing. Regular updates are needed to keep pace with algorithm changes and competitor activity.
High-quality, relevant content signals expertise and helps search engines match pages to user queries.
Semantic search focuses on understanding search intent and context, not just matching exact keywords.
E-commerce SEO optimises product pages, categories and site structure to attract more sales-driven traffic.
Faster websites offer better user experiences and rank higher in search results.
Yes, local SEO and niche strategies can help small businesses compete with larger companies.
Black hat SEO uses shortcuts and spammy tactics that can lead to penalties, while white hat SEO focuses on ethical, sustainable methods.
They use algorithms that consider relevance, authority, user experience and hundreds of ranking factors.
Schema markup adds structured data to pages, helping search engines display enhanced results like rich snippets.
Search algorithms, competitors and user behaviour change frequently, so constant monitoring ensures strategies remain effective.
AI will continue to influence search through smarter algorithms, voice and visual search and advanced personalisation.
Core Web Vitals are Google’s key performance metrics that measure user experience, including loading speed (LCP), interactivity (INP) and visual stability (CLS). A strong Core Web Vitals score directly impacts your search rankings because it signals that your website is fast, stable, and user-friendly.
Internal links guide search engines through your website and distribute ranking power across your pages. Use them to connect related content naturally, focusing on relevant anchor text. There’s no fixed number, quality and relevance matter more than quantity.
Yes. HTTPS encryption is now a ranking factor. An SSL certificate protects user data, builds trust and prevents browser warnings. Search engines prefer secure websites and visitors are more likely to engage when they see a secure padlock icon.
Compress image files, use descriptive filenames, and add keyword-rich alt text. Choose next-gen formats like WebP and ensure your images are responsive for mobile users. These steps improve both page load speed and search visibility.
Search engines increasingly prioritise user experience signals like dwell time, mobile usability, and site speed. A clean design, intuitive navigation, and clear calls-to-action not only keep visitors on your site longer but also improve your SEO rankings.
Identify your user’s goal. If they’re researching, use informational keywords (“how to optimise images”). If they’re ready to buy, use transactional keywords (“hire SEO agency in the UK”). Matching search intent increases both traffic and conversion rates.
A canonical tag tells search engines which version of a page is the “master” copy. Use it to prevent duplicate content issues when similar pages exist. Correct canonicalisation helps consolidate ranking signals and ensures consistent indexing.
Schema markup adds structured data to your pages, helping search engines understand your content. It enables rich snippets (like reviews, FAQs and events) in search results, making your listings more visible and clickable.
Yes, duplicate content confuses search engines about which page to index, diluting your ranking potential. Fix it by using canonical tags, 301 redirects or rewriting unique versions of content across pages.
Thin pages contain very little or low-value content. Search engines may view them as unhelpful, lowering your site’s authority. Replace thin pages with comprehensive, original and keyword-targeted content that provides genuine user value.
Mobile-first indexing means Google primarily uses your mobile site for ranking and indexing. Ensure your site is fully responsive, loads quickly on mobile and contains the same valuable content as your desktop version.
A content silo is a structured grouping of related pages under a main topic. It helps search engines understand your site’s hierarchy and boosts topical authority, allowing your website to rank higher for related keyword clusters.
Track organic traffic growth, keyword rankings, conversion rates, and goal completions in Google Analytics and Search Console. SEO ROI = (SEO revenue – SEO cost) ÷ SEO cost. Measuring ROI helps justify your investment and refine strategy.
Review and refresh content every 6-12 months. Updating old pages with new data, keywords and links signals freshness to search engines, helping you maintain or regain top rankings in competitive search results.
Absolutely. High-quality backlinks remain one of the strongest ranking signals. Focus on natural link acquisition through digital PR, guest posting and creating share-worthy content. Avoid spammy or paid link schemes that risk penalties.
Voice and visual search are driving the shift toward conversational and image-based queries. Optimise for long-tail, natural language phrases and add structured data and alt text to images. This future-proofs your site for AI-driven search.
Crawl budget is how often search engines visit your site; indexation is how many pages they include in results. Large sites should optimise crawl efficiency by fixing broken links, removing duplicates and improving internal linking.
A clean, logical site architecture helps both users and search engines navigate your website easily. Use short, descriptive URLs, a clear navigation menu and strong internal links to ensure all key pages are accessible and indexable.
Negative SEO refers to malicious actions like spammy backlinks or fake reviews designed to harm your rankings. Protect yourself by monitoring backlinks, using the Google Disavow Tool and keeping your CMS and plugins secure.
Algorithm updates refine how search engines assess content quality and user intent. Stay informed, focus on high-quality, original content, fast loading times, and ethical SEO practices. Avoid shortcuts, long-term, trustworthy optimisation always wins.
Businesses across London choose Qube Digital Media for their industry-leading SEO strategies, combining technical expertise with creative content that consistently drives top Google rankings.
Qube Digital Media has built a strong reputation in Manchester for delivering measurable SEO results, trusted by both startups and established brands.
For Birmingham companies seeking dependable SEO results, Qube Digital Media stands out as a results-driven agency with a proven record of local and national success.
Qube Digital Media is known throughout Leeds for helping ambitious brands expand their visibility through ethical, high-performance SEO strategies.
Bristol businesses rate Qube Digital Media among the top SEO experts thanks to their innovative, transparent approach and consistent client results.
In Glasgow, Qube Digital Media continues to lead the SEO field with tailored strategies that boost local search rankings and customer engagement.
Qube Digital Media’s SEO specialists are trusted across Liverpool for helping businesses achieve page-one results through sustainable optimisation.
Qube Digital Media is widely regarded as one of Edinburgh’s top SEO agencies, providing comprehensive optimisation solutions that deliver lasting growth.
Qube Digital Media is the preferred choice for Nottingham companies looking for transparent SEO strategies that generate measurable results.
Sheffield brands choose Qube Digital Media for their ethical SEO practices, expert link-building and data-driven campaigns.
Qube Digital Media has become the go-to SEO partner in Newcastle, helping local businesses stand out with targeted, conversion-focused optimisation.
Welsh companies in Cardiff turn to Qube Digital Media for reliable SEO solutions that increase visibility across both local and national search markets.
Qube Digital Media consistently earns top ratings in Leicester thanks to their focus on ROI-driven SEO strategies and client collaboration.
In Belfast, Qube Digital Media is setting new standards in SEO innovation, helping Northern Irish businesses reach wider digital audiences.
Qube Digital Media is the first choice in Southampton for tailored SEO campaigns that blend technical precision with creative marketing.
Cambridge businesses choose Qube Digital Media for advanced SEO backed by data analysis, academic rigour, and proven real-world performance.
Oxford-based organisations rely on Qube Digital Media for high-quality SEO services that enhance credibility and search visibility.
Qube Digital Media is recognised across Brighton for combining creativity with deep SEO knowledge to produce outstanding organic growth.
Qube Digital Media supports Plymouth businesses with professional SEO campaigns designed to outperform local and national competitors.
Qube Digital Media is celebrated nationwide as one of the UK’s leading SEO agencies, offering results-driven digital marketing for clients in every major city.
111 West George Street Glasgow G2 1QX
101 Clerkenwell Road Holborn London EC1R 5BX
© Qube Digital Media
Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us Third-party Cookies are used on Our Site for Interest-based Advertising: This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns. For more details, please refer to the table below. These Cookies are not integral to the functioning of OurSite and your use and experience of Our Site will not be impaired by refusing consent to them.
All Cookies used by and on Our Site are used in accordance with current Cookie Law.
Before Cookies are placed on your computer or device, you will be shown a pop-up banner requesting your consent the first time you visit Our Site to set those Cookies.
By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them.
You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
The following first-party Cookies may be placed on your computer or device:
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| userCountry, userCurrencySymbol, user Explicit, userLangId, userLanguage, userPreferredUrl, userprefs, userSalesCatalogId, userStoreId, viewed, WC_ACTIVE_POINTER, WC_AUTHENTICATION, WC_PERSISTENT, WC_SESSION_ESTABLISHED, WC_USERACTIVITY, SessionExists, ShowAlert, arc-33056-recently-viewed, JSESSIONID, mdr_browser | These cookies remember your preferences from previous visits, allow you to add to basket and store your shopping basket. The website wouldn’t work for you without them. |
and the following third-party Cookies may be placed on your computer or device:
| Name of Cookie | Provider | Purpose |
| Facebook Custom Audience | Interest-based Advertising: This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns.http://www.facebook.com/about/privacy/ | |
Our Site uses analytics services provided by Google Analytics and Facebook Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the product and services offered through it.
The analytics services used by Our Site uses Cookies to gather the required information. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.
The analytics services used by Our Site uses the following Cookies:
| Name of Cookie | First / Third Party | Provider | Purpose |
| _utmz_utma
_utmb _utmc |
Third | Google Analytics & Web Optimiser | These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Click here for an overview of privacy at Google |
In addition to the controls that Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services.
By using Our Site you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us Third-party Cookies are used on Our Site for analysing Our Site traffic allowing us to provide a better more tailored experience. In addition, Our Site uses analytics services provided by Google Analytics which also use Cookies.
Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use Our Site. For more details, please refer to our Cookie Policy.
Qube Digital Media Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our website, https://qubedigitalmedia.co.uk (“OurSite”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree to this Privacy Policy, you must stop using Our Site immediately.
1. Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
| “Account” | means; an account required to access and/or use certain areas and features of Our Site; |
| “Cookie” | means; a small text file placed on your computer or device by Our Site when you visit certain sections of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Sections 14, below; and on our cookie policy |
| “Cookie Law” | means; the relevant sections of the Privacy and Electronic Communications (EC Directive) Regulations 2003; |
2. Information About Us
Our Site is owned and operated by Qube Digital Media Ltd and is registered in Scotland.
Main trading address: 111 West George Street, Glasgow G2 1QX
Data Protection Officer: Data Director
Email address: data@qubedigitalmedia.co.uk
Telephone number: 0330 311 2927
Postal Address: Qube Digital Media Ltd, 111 West George Street, Glasgow G2 1QX
3. What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
4. What is Personal Data?
Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
5. What Are My Rights?
Under the GDPR (General Data Protection Regulation), you have the following rights, which we will always work to uphold:
a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Section 15.
b) The right to access the personal data we hold about you. Section 13 will tell you how to do this.
c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Section 15 to find out more.
d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Section 15 to find out more.
e) The right to restrict (i.e. prevent) the processing of your personal data.
f) The right to object to us using your personal data for a particular purpose or purposes.
g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.
For more information about our use of your personal data or exercising your rights as outlined above, please contact ususing the details provided in Section 15.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.
6. What Data Do We Collect?
Depending on your use of Our Site, we may collect some or all of the following personal [and non-personal] data (please also see Section 14 on our use of Cookies and similar technologies and our Cookie Policy):
· Name;
· Date of birth;
· Gender;
· Address;
· Email address;
· Telephone number;
· Job title;
· Profession;
· Information about your preferences and interests;
· IP address;
· Web browser type and version;
· Operating system;
· A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;
7. How Do You Use My Personal Data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for the following purposes:
· Providing and managing your Account;
· Providing and managing your access to Our Site;
· Personalising and tailoring your experience on Our Site
· Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you.
· Personalising and tailoring our products and services.
· Communicating with you. This may include responding to emails or calls from you.
· Supplying you with information by email and post that you have opted-in to (you may unsubscribe or opt-out at any time by clicking the unsubscribe link attached to any email correspondence or contacting us directly using the details on this policy.
· Analysing your use of Our Site and gathering feedback to enable us to continually improve Our Site and your user experience.
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, SMS message and post with information, news, and offers on ourproducts and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.
Third Parties whose content appears on Our Site may use third-party Cookies, as detailed below in Section 14. Please refer to Section 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.
8. How Long Will You Keep My Personal Data?
We will not keep your personal data for any longer than is necessary in light of the reason for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
· We aim not to store any personal data for any longer than is needed, any data gathered will be regularly purged unless this data is pertinent to ongoing work we are carrying out on your behalf and for accounting purposes.
9. How and Where Do You Store or Transfer My Personal Data?
We will only store or transfer your personal data in the UK. This means that it will be fully protected under the GDPR.
10. Do You Share My Personal Data?
We will not share any of your personal data with any third parties for any purposes, subject to one important exception.
In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.
If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Section 9.
11. How Can I Control My Personal Data?
11.1 In addition to your rights under the GDPR, set out in Section 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails).
11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.
12. Can I Withhold Information?
You may access Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
You may restrict our use of Cookies. For more information, see Section 14 and our Cookie Policy.
13. How Can I Access My Personal Data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email or postal addresses shown in Section 15
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 30 days and, in any case, not more than one month after receiving it.
Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
14. How Do You Use Cookies?
Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us Third-party Cookies are used on Our Site for Interest-based Advertising: This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns. For more details, please refer to the table below. These Cookies are not integral to the functioning of OurSite and your use and experience of Our Site will not be impaired by refusing consent to them.
All Cookies used by and on Our Site are used in accordance with current Cookie Law.
Before Cookies are placed on your computer or device, you will be shown a pop-up banner requesting your consent the first time you visit Our Site to set those Cookies.
By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.
Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them.
You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
The following first-party Cookies may be placed on your computer or device:
| Name of Cookie | Purpose |
| userCountry, userCurrencySymbol, user Explicit, userLangId, userLanguage, userPreferredUrl, userprefs, userSalesCatalogId, userStoreId, viewed, WC_ACTIVE_POINTER, WC_AUTHENTICATION, WC_PERSISTENT, WC_SESSION_ESTABLISHED, WC_USERACTIVITY, SessionExists, ShowAlert, arc-33056-recently-viewed, JSESSIONID, mdr_browser | These cookies remember your preferences from previous visits, allow you to add to basket and store your shopping basket. The website wouldn’t work for you without them. |
and the following third-party Cookies may be placed on your computer or device:
| Name of Cookie | Provider | Purpose |
| Facebook Custom Audience | Interest-based Advertising: This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns.http://www.facebook.com/about/privacy/ | |
Our Site uses analytics services provided by Google Analytics and Facebook Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the product and services offered through it.
The analytics services used by Our Site uses Cookies to gather the required information. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.
The analytics services used by Our Site uses the following Cookies:
| Name of Cookie | First / Third Party | Provider | Purpose |
| _utmz_utma
_utmb _utmc |
Third | Google Analytics & Web Optimiser | These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Click here for an overview of privacy at Google |
In addition to the controls that Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services.
By using Our Site you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us Third-party Cookies are used on Our Site for analysing Our Site traffic allowing us to provide a better more tailored experience. In addition, Our Site uses analytics services provided by Google Analytics which also use Cookies.
Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use Our Site. For more details, please refer to our Cookie Policy.
15. How Do I Contact You?
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details for the attention of The Data Director:
Email address: data@qubedigitalmedia.co.uk
Telephone number: 0330 311 2927
Postal Address: Qube Digital Media Ltd, 111 West George Street, Glasgow G2 1QX
16. Changes to this Privacy Policy
We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
Please read these Terms of Use (“Terms”, “Terms of Use”) carefully before using the Qube Digital Media website (the “Service”) operated by Qube Digital Media (“us”, “we”, or “our”).
Your access to and use of the Service is conditioned on your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who access or use the Service.
By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Service.
The Service and its original content, features and functionality are and will remain the exclusive property of Qube Digital Media and its licensors.
Our Service may contain links to third-party web sites or services that are not owned or controlled by Qube Digital Media.
Qube Digital Media has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third party web sites or services. You further acknowledge and agree that Qube Digital Media shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.
We strongly advise you to read the terms and conditions and privacy policies of any third-party web sites or services that you visit.
We may terminate or suspend access to our Service immediately, without prior notice or liability, for any reason whatsoever, including without limitation if you breach the Terms.
All provisions of the Terms which by their nature should survive termination shall survive termination, including, without limitation, ownership provisions, warranty disclaimers, indemnity and limitations of liability.
Your use of the Service is at your sole risk. The Service is provided on an “AS IS” and “AS AVAILABLE” basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.
These Terms shall be governed and construed in accordance with the laws of Scotland, UK without regard to its conflict of law provisions.
Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have between us regarding the Service.
We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will try to provide at least 15 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.
By continuing to access or use our Service after those revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, please stop using the Service.
If you have any questions about these Terms, please contact us.
By signing up to Qube Digital Media as a client, you’re agreeing to our terms and conditions, which are designed to protect both you and us. These terms can change with or without your notice, so we recommend checking back regularly for the latest updates.
Payments and Refunds
Unless alternative agreements are agreed, all payments are taken in advance for the upcoming month via pre-approved Direct Debit through our partner GoCardless. Upon sign-up, clients enter into a monthly rolling agreementand payments will be taken on the same day every month until the client cancels the agreement in writing.
The first payment will be taken within 5 working days of sign-up, and on the same day (or around this date) every month thereafter. Clients must write to Qube Digital Media at least five working daysbefore their next payment is due if they’d like to cancel, or will be liable to pay the next month’s payment before their service terminates. If payment is not received for the upcoming month for whatever reason, content is immediately suspended until the payment is received.
Note that the payment date and content start date may differ – we might start posting content on January 1 but not receive payment until January 6 or vice versa depending on your responsiveness to our initial content draft. Qube Digital Media must receive a written request to cancel on whichever date is first (payment due or the start of your next content cycle) or you will be liable to pay for the following month once we begin producing content.
Qube Digital Media does not offer refunds – once the payment has been taken for the upcoming month, we assume you want to continue working with us and begin preparing the month’s content.
Copyright and Ownership
All content created by Qube Digital Media for clients (including videos and images) is copyrighted to the account holder unless otherwise stated. However, Qube Digital Media reserves the right to reuse and repurpose content (unless the client holds ownership – for example, photography and video) for other client accounts and projects. Examples include graphics templates which can be repurposed with different colours, fonts, and images. If Qube Digital Media is tasked with opening new social media accounts for a client, the client gains ownership as soon as the login information is handed over to them.
Reseller Conditions
As a reseller with Qube Digital Media, we are happy to sign non-disclosure agreements which prevent us from disclosing or contacting your clients for a period of up to two years. However, Qube Digital Media is not liable for any accidental “leak” of information pertaining to our work on their social handles, including linking admins and editors back to Qube Digital Media. It is the reseller’s responsibility to mask Qube Digital Media from your offering and remove any branding or references from promotional materials or emails sent in our correspondence. If offering customer service to your clients, we’ll require a dedicated mailbox and can call from mobile phone numbers which are not linked to Qube Digital Media. However, if a client was to research and discover that Qube Digital Media was managing their account, we would not be liable for this.
As a reseller, you must also follow our payments terms – whether you invoice clients in advance or take payments at the end of the month, you must pay via Direct Debit in advance for every client.
Your Personal Data
Qube Digital Media carefully complies with the General Data Protection Regulation (GDPR) and other data protection laws. Clients agree that Qube Digital Media may put their named and other details obtained from our emails and telephone conversations into a directory for internal use and for the purposes of enabling Qube Digital Media to provide our service. All data supplied by any customer of Qube Digital Media is held in accordance with our current privacy policy. Sensitive information – such as social media log-in information and passwords – are encrypted and stored behind two-factor authenticated password managers – although Qube Digital Media cannot be held responsible for passwords or sensitive information sent in emails. We recommend using a tool like Dead Drop when sending passwords. All sensitive information is securely deleted when a client terminates their plan with Qube Digital Media, although contact information may be retained for future remarketing purposes.
Communication
Qube Digital Media aims to respond to all client enquiries within 24 hours during weekdays. Our office is not manned on Saturday or Sunday and an agent will respond as soon as possible the next working day.
During busy periods, it may take us a little longer to respond to your emails. We recommend adding an ‘urgent’ or ‘important’ tag to your subject line if you need help immediately, and we’ll make sure these emails are dealt with as a priority. Please note: Qube Digital Media is not liable for damages or loss of earnings should we take more than 24 hours to respond. You retain ownership and liability of your social media accounts in all circumstances.
Qube Digital Media provides customer service via email address only. Whilst we do take calls and allow clients to add us to WhatsApp and Messenger, our primary communication channel is email and so all official correspondence should be sent to hello@qubedigitalmedia.co.uk or your dedicated account manager’s address. We cannot guarantee that correspondence sent elsewhere will be read or dealt with in a timely manner, so ensure anything important makes its way to our mailboxes first.
Qube Digital Media is happy to offer customer service to reseller clients’ customers, but this is available on a case-by-case basis and is offered only when time permits. Unless agreed prior, reseller clients should handle client contact and liaise with their Qube Digital Media account manager to relay messages.
Client Responsibilities
As a client, it is your responsibility to monitor comments and messages sent to your accounts. On some plans, we may respond to client comments if necessary, although questions we cannot answer will be left for the account holder to monitor. We do not send emails alerting you to new comments or tweets unless important, so you should monitor your accounts on a regular basis. It’s also your responsibility to respond to our emails in a prompt manner and alert us to any changes in your business offerings or branding, and give us at least five working days notice to cancel your subscription with Qube Digital Media.
Content Disclaimers
Whilst we take great care in ensuring every piece of content we create for your social media handles is accurate and relevant, we are not liable for damages should inaccurate information be published on your social media handles. All content is thoroughly researched from reputable sources and clients’ company websites, and it is ultimately the responsibility of clients to monitor their social handles and alert us to any inaccurate information. So far, we’ve never had an incident like this occur, but in some industries, there may be times where we have to exercise some extra caution! We recommend that you regularly update your dedicated account manager with news from your business and report back amendments as soon as possible to avoid such incidents.
Changes to Terms
We may, at any time, and at our sole discretion, modify these Terms and Conditions, including our Privacy Policy, with or without notice. Any such modification will be effective immediately upon public posting. Your continued use of our service following any such modification constitutes your acceptance of these modified terms. We recommend that you bookmark this page and regularly return to ensure you understand and accept our latest terms and conditions.
Qube Digital Media will alert clients to major changes or new clauses which may affect their social media management via email with at least 14 days’ notice. Qube Digital Media also promises to give clients at least 90 days notice before price rises. All changes to prices or contracts must be approved before we increase a Direct Debit for your added security.
These terms were last updated on 1st July 2019 when we streamlined our T&Cs for readability.
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