Thursday, August 14, 2025 |
Brief Overview: This article discusses how branding strategies must evolve for the era of generative AI. It explains how voice, consistency, and semantic branding elements influence whether and how AI engines represent your brand in conversational responses even when you're not explicitly named. Why Branding Needs to Evolve for Generative AI Traditionally, branding revolved around...
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Sunday, August 10, 2025 |
Brief Overview: This article explores how to optimise your website’s structure to better serve generative AI systems. From URL hierarchy and content silos to semantic HTML and internal linking, you’ll learn the architectural foundations that support both traditional SEO and the newer demands of GEO. Why Structure Matters for GEO For years, marketers have structured...
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Monday, August 4, 2025 |
Brief Overview: This article examines the often-overlooked influence of social media on GEO, revealing how social platforms affect AI content discovery and summarisation. It also outlines tactics for aligning social media strategies with generative AI search objectives. The Overlooked Influence of Social Media on GEO Social media is a powerhouse for content distribution and user...
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Wednesday, July 30, 2025 |
Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptations, and ongoing optimisation. The Evolution from SEO to GEO Search engine optimisation (SEO) has...
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Monday, July 28, 2025 |
Brief Overview: This article dives into the evolving role of video content in GEO strategies, explaining how well-produced video assets can increase your brand’s visibility in generative AI responses. It also provides insights on how to optimise videos for AI engines beyond traditional video SEO. Why Video Matters in Generative Engine Optimisation Video content is...
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Wednesday, July 23, 2025 |
Brief Overview:This article explores how your brand’s tone, style, and messaging consistency affect the way generative AI systems interpret and present your content. Even when your brand name isn’t explicitly mentioned, your brand voice can subtly shape how AI rephrases or references your work. What Is Brand Voice in the Context of AI? Brand voice...
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Monday, July 21, 2025 |
Why Local SEO Matters for Small Businesses In today’s digital-first world, most customers turn to search engines before stepping foot in a store, calling a provider, or booking a local service. For small and medium-sized enterprises (SMEs), Local SEO isn’t optional—it’s survival. More than 46% of all Google searches have local intent, and phrases like...
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Saturday, July 19, 2025 |
Brief Overview:This article helps content creators understand how to design and format their blog posts, articles, and service pages for better inclusion in generative AI outputs, particularly when aiming for visibility in tools like ChatGPT, Google SGE, and Perplexity AI. The Mechanics of AI Summarisation Unlike traditional search engines that show a list of links,...
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Wednesday, July 16, 2025 |
What Is GEO and Why It Matters Generative Engine Optimisation (GEO) is an emerging discipline designed to help content rank in the outputs of generative AI engines, like ChatGPT or Google’s SGE. Unlike traditional SEO, which focuses on visibility in search engine results pages (SERPs), GEO is about being referenced, paraphrased, or quoted in AI-generated...
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Tuesday, October 10, 2023 |
AI can be a valuable tool for generating email subject lines by leveraging its ability to process and analyse large amounts of data to identify patterns and trends. Here are several ways AI can assist in generating effective email subject lines: Data Analysis and Personalization: AI can analyze your email data, including open rates, click-through...
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