Friday, November 28, 2025 |
Why Video Keeps Leading the Way Video has been the king of digital content for years and it’s not slowing down. Businesses that use video on their websites, social media and campaigns see higher engagement and stronger conversions than those relying on static images or text alone. But the future of video isn’t just about...
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Wednesday, September 10, 2025 |
Why Content Marketing Needs AI Content marketing has always been about one thing: telling stories that connect with audiences. But in an era where businesses need to publish blogs, videos, emails, and social updates at scale, keeping up is a challenge. This is where Artificial Intelligence steps in, not to replace creativity, but to amplify it....
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Saturday, August 23, 2025 |
Brief Overview: This article explores why topical authority, long a staple of traditional SEO is now essential for ranking in generative AI outputs. It explains how content depth, semantic relationships, and expertise around a focused theme dramatically increase your brand’s chances of being referenced or summarised by AI systems. Why Topical Authority Is Crucial for...
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Tuesday, August 19, 2025 |
Brief Overview: This article explores how FAQs and Q&A-based content dramatically improve visibility in AI-generated answers. It provides strategies to write and format Q&A content that aligns with the information retrieval models used by generative search engines. Why FAQs Matter More Than Ever in the GEO Era Generative AI thrives on concise, direct answers. As...
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Monday, August 4, 2025 |
Brief Overview: This article examines the often-overlooked influence of social media on GEO, revealing how social platforms affect AI content discovery and summarisation. It also outlines tactics for aligning social media strategies with generative AI search objectives. The Overlooked Influence of Social Media on GEO Social media is a powerhouse for content distribution and user...
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Wednesday, July 30, 2025 |
Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptations, and ongoing optimisation. The Evolution from SEO to GEO Search engine optimisation (SEO) has...
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Monday, July 28, 2025 |
Brief Overview: This article dives into the evolving role of video content in GEO strategies, explaining how well-produced video assets can increase your brand’s visibility in generative AI responses. It also provides insights on how to optimise videos for AI engines beyond traditional video SEO. Why Video Matters in Generative Engine Optimisation Video content is...
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Monday, July 21, 2025 |
Why Local SEO Matters for Small Businesses In today’s digital-first world, most customers turn to search engines before stepping foot in a store, calling a provider, or booking a local service. For small and medium-sized enterprises (SMEs), Local SEO isn’t optional—it’s survival. More than 46% of all Google searches have local intent, and phrases like...
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Saturday, July 19, 2025 |
Brief Overview:This article helps content creators understand how to design and format their blog posts, articles, and service pages for better inclusion in generative AI outputs, particularly when aiming for visibility in tools like ChatGPT, Google SGE, and Perplexity AI. The Mechanics of AI Summarisation Unlike traditional search engines that show a list of links,...
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Tuesday, October 10, 2023 |
AI can be a valuable tool for generating email subject lines by leveraging its ability to process and analyse large amounts of data to identify patterns and trends. Here are several ways AI can assist in generating effective email subject lines: Data Analysis and Personalization: AI can analyze your email data, including open rates, click-through...
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