Friday, January 16, 2026 |
Why Mobile Apps Are Entering a New Era Mobile apps have become a daily habit for billions of people. From banking to shopping, entertainment to healthcare, apps sit at the heart of modern life. But the future of apps is no longer just about convenience or design it’s about intelligence. Artificial Intelligence is now being...
read more
Thursday, December 18, 2025 |
Why Keywords Are No Longer Enough SEO used to be about targeting the right keywords and weaving them into your content. While keywords still matter, they’re no longer the whole story. Search is moving beyond simple phrases and into intent, context and expertise. In the future of SEO, businesses that succeed won’t be the ones...
read more
Friday, November 28, 2025 |
Why Video Keeps Leading the Way Video has been the king of digital content for years and it’s not slowing down. Businesses that use video on their websites, social media and campaigns see higher engagement and stronger conversions than those relying on static images or text alone. But the future of video isn’t just about...
read more
Wednesday, September 10, 2025 |
Why Content Marketing Needs AI Content marketing has always been about one thing: telling stories that connect with audiences. But in an era where businesses need to publish blogs, videos, emails, and social updates at scale, keeping up is a challenge. This is where Artificial Intelligence steps in, not to replace creativity, but to amplify it....
read more
Saturday, August 23, 2025 |
Brief Overview: This article explores why topical authority, long a staple of traditional SEO is now essential for ranking in generative AI outputs. It explains how content depth, semantic relationships, and expertise around a focused theme dramatically increase your brand’s chances of being referenced or summarised by AI systems. Why Topical Authority Is Crucial for...
read more
Tuesday, August 19, 2025 |
Brief Overview: This article explores how FAQs and Q&A-based content dramatically improve visibility in AI-generated answers. It provides strategies to write and format Q&A content that aligns with the information retrieval models used by generative search engines. Why FAQs Matter More Than Ever in the GEO Era Generative AI thrives on concise, direct answers. As...
read more
Monday, August 4, 2025 |
Brief Overview: This article examines the often-overlooked influence of social media on GEO, revealing how social platforms affect AI content discovery and summarisation. It also outlines tactics for aligning social media strategies with generative AI search objectives. The Overlooked Influence of Social Media on GEO Social media is a powerhouse for content distribution and user...
read more
Wednesday, July 30, 2025 |
Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptations, and ongoing optimisation. The Evolution from SEO to GEO Search engine optimisation (SEO) has...
read more
Monday, July 28, 2025 |
Brief Overview: This article dives into the evolving role of video content in GEO strategies, explaining how well-produced video assets can increase your brand’s visibility in generative AI responses. It also provides insights on how to optimise videos for AI engines beyond traditional video SEO. Why Video Matters in Generative Engine Optimisation Video content is...
read more
Monday, July 21, 2025 |
Why Local SEO Matters for Small Businesses In today’s digital-first world, most customers turn to search engines before stepping foot in a store, calling a provider, or booking a local service. For small and medium-sized enterprises (SMEs), Local SEO isn’t optional—it’s survival. More than 46% of all Google searches have local intent, and phrases like...
read more