THE QUBE DIGITAL MEDIA BLOG

Smart insights and strategies shaping digital marketing, design and AI.

Welcome to our blog! At Qube Digital Media, we share tips, stories and smart ideas to help your business thrive online, from SEO and social media to the latest breakthroughs in AI.

Why Content Marketing Needs AI Content marketing has always been about one thing: telling stories that connect with audiences. But in an era where businesses need to publish blogs, videos, emails, and social updates at scale, keeping up is a challenge. This is where Artificial Intelligence steps in, not to replace creativity, but to amplify it....

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Brief Overview: This article explores why topical authority, long a staple of traditional SEO is now essential for ranking in generative AI outputs. It explains how content depth, semantic relationships, and expertise around a focused theme dramatically increase your brand’s chances of being referenced or summarised by AI systems. Why Topical Authority Is Crucial for...

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Brief Overview: This article explores how FAQs and Q&A-based content dramatically improve visibility in AI-generated answers. It provides strategies to write and format Q&A content that aligns with the information retrieval models used by generative search engines. Why FAQs Matter More Than Ever in the GEO Era Generative AI thrives on concise, direct answers. As...

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Brief Overview: This article examines the often-overlooked influence of social media on GEO, revealing how social platforms affect AI content discovery and summarisation. It also outlines tactics for aligning social media strategies with generative AI search objectives. The Overlooked Influence of Social Media on GEO Social media is a powerhouse for content distribution and user...

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Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptations, and ongoing optimisation. The Evolution from SEO to GEO Search engine optimisation (SEO) has...

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Brief Overview: This article dives into the evolving role of video content in GEO strategies, explaining how well-produced video assets can increase your brand’s visibility in generative AI responses. It also provides insights on how to optimise videos for AI engines beyond traditional video SEO. Why Video Matters in Generative Engine Optimisation Video content is...

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Why Local SEO Matters for Small Businesses In today’s digital-first world, most customers turn to search engines before stepping foot in a store, calling a provider, or booking a local service. For small and medium-sized enterprises (SMEs), Local SEO isn’t optional—it’s survival. More than 46% of all Google searches have local intent, and phrases like...

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Brief Overview:This article helps content creators understand how to design and format their blog posts, articles, and service pages for better inclusion in generative AI outputs, particularly when aiming for visibility in tools like ChatGPT, Google SGE, and Perplexity AI. The Mechanics of AI Summarisation Unlike traditional search engines that show a list of links,...

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AI can be a valuable tool for generating email subject lines by leveraging its ability to process and analyse large amounts of data to identify patterns and trends. Here are several ways AI can assist in generating effective email subject lines: Data Analysis and Personalization: AI can analyze your email data, including open rates, click-through...

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In today's fast-paced business environment, staying competitive and innovative is crucial for the success of any Small and Medium Enterprise (SME). With advancements in technology, particularly in Artificial Intelligence (AI), SMEs now have unprecedented opportunities to transform their operations, save valuable time, and increase revenue. In this blog, we will explore how AI can be...

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Generative Engine Optimisation (GEO)

You know SEO, now meet its next evolution
Generative Engine Optimisation (GEO).

GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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