From SEO to GEO: How to Prepare Your Website for the Future of Generative Search

SEO Focus	GEO Focus
Keyword rankings	Semantic clarity and context
Backlinks and authority	Quotable, well-structured content
Technical site optimisation	AI-friendly formatting
Meta tags and descriptions	Modular content blocks

Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us Third-party Cookies are used on Our Site for Interest-based Advertising: This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns. For more details, please refer to the table below. These Cookies are not integral to the functioning of OurSite and your use and experience of Our Site will not be impaired by refusing consent to them.

All Cookies used by and on Our Site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a pop-up banner requesting your consent the first time you visit Our Site to set those Cookies.

By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended.

Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them.

You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

The following first-party Cookies may be placed on your computer or device:

Name of Cookie	Purpose
userCountry, userCurrencySymbol, user Explicit, userLangId, userLanguage, userPreferredUrl, userprefs, userSalesCatalogId, userStoreId, viewed, WC_ACTIVE_POINTER, WC_AUTHENTICATION, WC_PERSISTENT, WC_SESSION_ESTABLISHED, WC_USERACTIVITY, SessionExists, ShowAlert, arc-33056-recently-viewed, JSESSIONID, mdr_browser	These cookies remember your preferences from previous visits, allow you to add to basket and store your shopping basket. The website wouldn’t work for you without them.

and the following third-party Cookies may be placed on your computer or device:

Name of Cookie	Provider	Purpose
Facebook Custom Audience	Facebook	Interest-based Advertising: This cookie executes, delivers and tracks the performance of brand media (display and video) campaigns.http://www.facebook.com/about/privacy/

Our Site uses analytics services provided by Google Analytics and Facebook Analytics. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us to better understand how Our Site is used. This, in turn, enables us to improve Our Site and the product and services offered through it.

The analytics services used by Our Site uses Cookies to gather the required information. You do not have to allow us to use these Cookies, however, whilst our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable us to continually improve Our Site, making it a better and more useful experience for you.

The analytics services used by Our Site uses the following Cookies:

Name of Cookie

First / Third Party

Provider

Purpose

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_utmb

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Third

Google Analytics & Web Optimiser

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Click here for an overview of privacy at Google

In addition to the controls that Our Site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us and are used only by us We use Cookies to facilitate and improve your experience of Our Site and to provide and improve our products and services.

By using Our Site you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us Third-party Cookies are used on Our Site for analysing Our Site traffic allowing us to provide a better more tailored experience. In addition, Our Site uses analytics services provided by Google Analytics which also use Cookies.

Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use Our Site. For more details, please refer to our Cookie Policy.

Qube Digital Media Ltd understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits our website, https://qubedigitalmedia.co.uk (“OurSite”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree to this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

“Account”	means; an account required to access and/or use certain areas and features of Our Site;
“Cookie”	means; a small text file placed on your computer or device by Our Site when you visit certain sections of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Sections 14, below; and on our cookie policy
“Cookie Law”	means; the relevant sections of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

2. Information About Us

Our Site is owned and operated by Qube Digital Media Ltd and is registered in Scotland.

Main trading address: 111 West George Street, Glasgow G2 1QX

Data Protection Officer: Data Director

Email address: data@qubedigitalmedia.co.uk

Telephone number: 0330 311 2927

Postal Address: Qube Digital Media Ltd, 111 West George Street, Glasgow G2 1QX

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

4. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. What Are My Rights?

Under the GDPR (General Data Protection Regulation), you have the following rights, which we will always work to uphold:

a) The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Section 15.

b) The right to access the personal data we hold about you. Section 13 will tell you how to do this.

c) The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Section 15 to find out more.

d) The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we have. Please contact us using the details in Section 15 to find out more.

e) The right to restrict (i.e. prevent) the processing of your personal data.

f) The right to object to us using your personal data for a particular purpose or purposes.

g) The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

h) Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact ususing the details provided in Section 15.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

6. What Data Do We Collect?

Depending on your use of Our Site, we may collect some or all of the following personal [and non-personal] data (please also see Section 14 on our use of Cookies and similar technologies and our Cookie Policy):

· Name;

· Date of birth;

· Gender;

· Address;

· Email address;

· Telephone number;

· Job title;

· Profession;

· Information about your preferences and interests;

· IP address;

· Web browser type and version;

· Operating system;

· A list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;

7. How Do You Use My Personal Data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it. Your personal data may be used for the following purposes:

· Providing and managing your Account;

· Providing and managing your access to Our Site;

· Personalising and tailoring your experience on Our Site

· Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you.

· Personalising and tailoring our products and services.

· Communicating with you. This may include responding to emails or calls from you.

· Supplying you with information by email and post that you have opted-in to (you may unsubscribe or opt-out at any time by clicking the unsubscribe link attached to any email correspondence or contacting us directly using the details on this policy.

· Analysing your use of Our Site and gathering feedback to enable us to continually improve Our Site and your user experience.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, SMS message and post with information, news, and offers on ourproducts and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

Third Parties whose content appears on Our Site may use third-party Cookies, as detailed below in Section 14. Please refer to Section 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

8. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

· We aim not to store any personal data for any longer than is needed, any data gathered will be regularly purged unless this data is pertinent to ongoing work we are carrying out on your behalf and for accounting purposes.

9. How and Where Do You Store or Transfer My Personal Data?

We will only store or transfer your personal data in the UK. This means that it will be fully protected under the GDPR.

10. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to one important exception.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If any of your personal data is required by a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Section 9.

11. How Can I Control My Personal Data?

11.1 In addition to your rights under the GDPR, set out in Section 5, when you submit personal data via Our Site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails).

11.2 You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

12. Can I Withhold Information?

You may access Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Section 14 and our Cookie Policy.

13. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Section 15

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within 30 days and, in any case, not more than one month after receiving it.

Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

14. How Do You Use Cookies?