Monday, August 4, 2025 |
Brief Overview: This article examines the often-overlooked influence of social media on GEO, revealing how social platforms affect AI content discovery and summarisation. It also outlines tactics for aligning social media strategies with generative AI search objectives. The Overlooked In
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Wednesday, July 30, 2025 |
Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptatio
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Monday, July 28, 2025 |
Brief Overview: This article dives into the evolving role of video content in GEO strategies, explaining how well-produced video assets can increase your brand’s visibility in generative AI responses. It also provides insights on how to optimise videos for AI engines beyond traditional video SEO.
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Wednesday, July 23, 2025 |
Brief Overview:This article explores how your brand’s tone, style, and messaging consistency affect the way generative AI systems interpret and present your content. Even when your brand name isn’t explicitly mentioned, your brand voice can subtly shape how AI rephrases or references your work.
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Monday, July 21, 2025 |
Why Local SEO Matters for Small Businesses In today’s digital-first world, most customers turn to search engines before stepping foot in a store, calling a provider, or booking a local service. For small and medium-sized enterprises (SMEs), Local SEO isn’t optional—it’s survival. More th
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Saturday, July 19, 2025 |
Brief Overview:This article helps content creators understand how to design and format their blog posts, articles, and service pages for better inclusion in generative AI outputs, particularly when aiming for visibility in tools like ChatGPT, Google SGE, and Perplexity AI. The Mechanics o
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Wednesday, July 16, 2025 |
What Is GEO and Why It Matters Generative Engine Optimisation (GEO) is an emerging discipline designed to help content rank in the outputs of generative AI engines, like ChatGPT or Google’s SGE. Unlike traditional SEO, which focuses on visibility in search engine results pages (SERPs), GEO is a
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Tuesday, October 10, 2023 |
AI can be a valuable tool for generating email subject lines by leveraging its ability to process and analyse large amounts of data to identify patterns and trends. Here are several ways AI can assist in generating effective email subject lines: Data Analysis and Personalization: AI ca
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Tuesday, October 3, 2023 |
In today's fast-paced business environment, staying competitive and innovative is crucial for the success of any Small and Medium Enterprise (SME). With advancements in technology, particularly in Artificial Intelligence (AI), SMEs now have unprecedented opportunities to transform their operatio
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Wednesday, August 16, 2023 |
Shopify is a leading eCommerce platform that has helped thousands of businesses create and grow their stores. The platform is specifically designed to make it easy for entrepreneurs to create, manage and promote their online store. With Shopify, businesses can quickly and easily create a cu
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