THE QUBE DIGITAL MEDIA BLOG

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Brief Overview: This article explores why topical authority, long a staple of traditional SEO is now essential for ranking in generative AI outputs. It explains how content depth, semantic relationships, and expertise around a focused theme dramatically increase your brand’s chances of being refe

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Brief Overview: This article explores how FAQs and Q&A-based content dramatically improve visibility in AI-generated answers. It provides strategies to write and format Q&A content that aligns with the information retrieval models used by generative search engines. Why FAQs Matte

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Brief Overview: This article discusses how branding strategies must evolve for the era of generative AI. It explains how voice, consistency, and semantic branding elements influence whether and how AI engines represent your brand in conversational responses even when you're not explicitly named.

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Brief Overview: This article explores how to optimise your website’s structure to better serve generative AI systems. From URL hierarchy and content silos to semantic HTML and internal linking, you’ll learn the architectural foundations that support both traditional SEO and the newer demands of

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Brief Overview: This article examines the often-overlooked influence of social media on GEO, revealing how social platforms affect AI content discovery and summarisation. It also outlines tactics for aligning social media strategies with generative AI search objectives. The Overlooked In

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Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptatio

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Brief Overview: This article dives into the evolving role of video content in GEO strategies, explaining how well-produced video assets can increase your brand’s visibility in generative AI responses. It also provides insights on how to optimise videos for AI engines beyond traditional video SEO.

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Brief Overview:This article explores how your brand’s tone, style, and messaging consistency affect the way generative AI systems interpret and present your content. Even when your brand name isn’t explicitly mentioned, your brand voice can subtly shape how AI rephrases or references your work.

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Why Local SEO Matters for Small Businesses In today’s digital-first world, most customers turn to search engines before stepping foot in a store, calling a provider, or booking a local service. For small and medium-sized enterprises (SMEs), Local SEO isn’t optional—it’s survival. More th

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Brief Overview:This article helps content creators understand how to design and format their blog posts, articles, and service pages for better inclusion in generative AI outputs, particularly when aiming for visibility in tools like ChatGPT, Google SGE, and Perplexity AI. The Mechanics o

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    Generative Engine Optimisation (GEO)

    You know SEO, now meet its next evolution
    Generative Engine Optimisation (GEO).

    GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

    Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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