
Monday, July 28, 2025 |
Brief Overview: This article dives into the evolving role of video content in GEO strategies, explaining how well-produced video assets can increase your brand’s visibility in generative AI responses. It also provides insights on how to optimise videos for AI engines beyond traditional video SEO.
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Wednesday, July 23, 2025 |
Brief Overview:This article explores how your brand’s tone, style, and messaging consistency affect the way generative AI systems interpret and present your content. Even when your brand name isn’t explicitly mentioned, your brand voice can subtly shape how AI rephrases or references your work.
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Monday, July 21, 2025 |
Why Local SEO Matters for Small Businesses In today’s digital-first world, most customers turn to search engines before stepping foot in a store, calling a provider, or booking a local service. For small and medium-sized enterprises (SMEs), Local SEO isn’t optional—it’s survival. More th
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Saturday, July 19, 2025 |
Brief Overview:This article helps content creators understand how to design and format their blog posts, articles, and service pages for better inclusion in generative AI outputs, particularly when aiming for visibility in tools like ChatGPT, Google SGE, and Perplexity AI. The Mechanics o
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Wednesday, July 16, 2025 |
What Is GEO and Why It Matters Generative Engine Optimisation (GEO) is an emerging discipline designed to help content rank in the outputs of generative AI engines, like ChatGPT or Google’s SGE. Unlike traditional SEO, which focuses on visibility in search engine results pages (SERPs), GEO is a
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Wednesday, July 19, 2023 |
Stay Ahead of the Game with Enhanced Features and Unmatched User Experience In a world driven by data, understanding user behaviour, optimising website performance, and making informed decisions are crucial for businesses. Enter the new Google Analytics, a game-changing platform that promises
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Thursday, April 13, 2023 |
Search Engine Optimisation (SEO) is essential for businesses of all sizes to maximise their online presence and visibility. By working with professionals who specialise in SEO, businesses can benefit in numerous ways, ranging from increased website visibility and traffic to better brand awa
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Friday, April 23, 2021 |
You know the deal. After the outlay for a new website, expert Search Engine Optimization and a market-leading content strategy, your business still feels like it is stuck in neutral. Yes, you have way more traffic, but the conversion rates are as flat as a proverbial pancake. With all t
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Thursday, January 7, 2021 |
If you’re asking the question “What is Google BERT and how will it impact my site?” our helpful rundown of this novel search engine algorithm that seems ready to shake up the World Wide Web! 1. Google BERT is a machine learning technology used for natural language processing in its epon
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Thursday, July 9, 2020 |
Google has excelled in delivering up just what consumers want with their savvy Google Shopping listings. Unlike much of the text-heavy content that users have to trawl through, Google Shopping listings are image-rich, bright, clear and to the point. They’re not only popular with shoppers but w
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