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Updates are changes made by Google to its search engine algorithm and systems. This is actually a continual process, with incremental changes made on a daily basis. Typically, the effects of these updates are not noticeable to webmasters and users. A core update is when Google makes sweeping chan

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Are you a website owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm. The mistake that many site owners make is they treat SEO like a static tactic. They take the once done and that’s it approach to SEO. The truth is

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Building a great website is a time-consuming and painstaking task. When you’re planning to build your website, you obviously want to get traffic! Just getting traffic won’t help you unless your site visitors are taking your desired actions. For that, they have to find the information t

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    Generative Engine Optimisation (GEO)

    You know SEO, now meet its next evolution
    Generative Engine Optimisation (GEO).

    GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

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