Friday, April 23, 2021 |
You know the deal. After the outlay for a new website, expert Search Engine Optimization and a market-leading content strategy, your business still feels like it is stuck in neutral. Yes, you have way more traffic, but the conversion rates are as flat as a proverbial pancake. With all this effort you should be in...
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Monday, April 19, 2021 |
For now, it feels like remote working is here to stay, with most employees and business owners having had a taste of harnessing the power of the internet to network virtually. Along with online meetings and conferences, come a whole new vocabulary, social etiquette and of course tools and gadgets! In this handy guide, we...
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Thursday, December 24, 2020 |
If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing recognition due to its ability...
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Wednesday, December 2, 2020 |
Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It's ingenious early adoption of the smartphone has meant that businesses and influencers that use the platform are gaining access to a user base of up to 1 billion monthly! It's no surprise...
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Monday, September 28, 2020 |
In the age of the smartphone, one of the key ways of keeping your business and services relevant is to develop and market an app. Mobile apps are custom software that are designed to be downloaded and run on a mobile phone. The last decade has seen fantastic development and growth of apps as highly...
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Monday, August 17, 2020 |
Pay-per-click (PPC) advertising is an unavoidable part of marketing your business these days. The reach and results that can be achieved make it an attractive option to enterprises looking to expand their presence online. However, if campaigns are unfocused and poorly planned and executed, they can become a bit of a runaway train, with a...
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Tuesday, May 7, 2019 |
Building a great website is a time-consuming and painstaking task. When you’re planning to build your website, you obviously want to get traffic! Just getting traffic won’t help you unless your site visitors are taking your desired actions. For that, they have to find the information they are looking for quickly and complete your calls...
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