Tuesday, October 7, 2025 |
Why does attention matter so much in web design? Because online, attention is currency. Studies show that visitors form their first impression of a website in as little as 50 milliseconds. If your site doesn’t make an impact almost instantly, users will scroll away or worse, close the tab. For SMEs, this makes web design about...
read more
Thursday, September 18, 2025 |
Why Voice Search Is Changing the Game Once considered a novelty, voice search is now mainstream. From smart speakers in living rooms to voice assistants on smartphones, people are speaking their queries more than ever. This shift means businesses must rethink how their websites are optimised. Voice queries aren’t typed keywords, they’re conversational, question-driven, and local....
read more
Thursday, August 14, 2025 |
Brief Overview: This article discusses how branding strategies must evolve for the era of generative AI. It explains how voice, consistency, and semantic branding elements influence whether and how AI engines represent your brand in conversational responses even when you're not explicitly named. Why Branding Needs to Evolve for Generative AI Traditionally, branding revolved around...
read more
Sunday, August 10, 2025 |
Brief Overview: This article explores how to optimise your website’s structure to better serve generative AI systems. From URL hierarchy and content silos to semantic HTML and internal linking, you’ll learn the architectural foundations that support both traditional SEO and the newer demands of GEO. Why Structure Matters for GEO For years, marketers have structured...
read more
Wednesday, July 30, 2025 |
Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptations, and ongoing optimisation. The Evolution from SEO to GEO Search engine optimisation (SEO) has...
read more
Tuesday, October 3, 2023 |
In today's fast-paced business environment, staying competitive and innovative is crucial for the success of any Small and Medium Enterprise (SME). With advancements in technology, particularly in Artificial Intelligence (AI), SMEs now have unprecedented opportunities to transform their operations, save valuable time, and increase revenue. In this blog, we will explore how AI can be...
read more
Friday, January 14, 2022 |
Shopify is going from strength to strength with more than a million businesses across 175 countries using this popular eCommerce platform in 2020. Part of the appeal of this e-commerce platform is its versatility, with Shopify pros and developers increasingly extending the capabilities of Shopify stores to maximize the revenue they can generate. The scope...
read more
Friday, January 7, 2022 |
Google Core Web Vitals means that a sluggish, non-responsive website can no longer be ignored. Since June 2021 Google has been playing doctor and updated its algorithm with the Core Web Vitals a check consisting of three website vital signs. If you did know that your website would be having this kind of clinical examination,...
read more
Friday, May 14, 2021 |
One of the best ways of boosting sales conversions online is to make it as easy as possible for your customers to pay you. Mobile payments and digital wallets are fast emerging as a leading method for completing online and offline transactions. In this short article, we will take you through the basics of Apple...
read more
Tuesday, October 6, 2020 |
If you are getting tired of the ‘entry-level’ e-commerce platforms like WooCommerce and Shopify and are looking to transition something with the engineering and presentation for growth, Magento is probably your next step. A Magento e-commerce website removes the possibility of your e-commerce store looking amateurish and many e-retailers find that its performance gives them...
read more