THE QUBE DIGITAL MEDIA BLOG

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Brief Overview: This article discusses how branding strategies must evolve for the era of generative AI. It explains how voice, consistency, and semantic branding elements influence whether and how AI engines represent your brand in conversational responses even when you're not explicitly named.

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Brief Overview: This article explores how to optimise your website’s structure to better serve generative AI systems. From URL hierarchy and content silos to semantic HTML and internal linking, you’ll learn the architectural foundations that support both traditional SEO and the newer demands of

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Brief Overview: This article guides website owners and marketers through the shift from traditional SEO to GEO, outlining actionable steps to prepare websites for generative AI-powered search engines. It explains how the changing search landscape requires new content structures, technical adaptatio

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In today's fast-paced business environment, staying competitive and innovative is crucial for the success of any Small and Medium Enterprise (SME). With advancements in technology, particularly in Artificial Intelligence (AI), SMEs now have unprecedented opportunities to transform their operatio

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Shopify is going from strength to strength with more than a million businesses across 175 countries using this popular eCommerce platform in 2020. Part of the appeal of this e-commerce platform is its versatility, with Shopify pros and developers increasingly extending the capabilities of Shopif

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Google Core Web Vitals means that a sluggish, non-responsive website can no longer be ignored. Since June 2021 Google has been playing doctor and updated its algorithm with the Core Web Vitals a check consisting of three website vital signs. If you did know that your website would be having this

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One of the best ways of boosting sales conversions online is to make it as easy as possible for your customers to pay you. Mobile payments and digital wallets are fast emerging as a leading method for completing online and offline transactions. In this short article, we will take you through the

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If you are getting tired of the ‘entry-level’ e-commerce platforms like WooCommerce and Shopify and are looking to transition something with the engineering and presentation for growth, Magento is probably your next step. A Magento e-commerce website removes the possibility of your e-commerc

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Are you a website owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm. The mistake that many site owners make is they treat SEO like a static tactic. They take the once done and that’s it approach to SEO. The truth is

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    Generative Engine Optimisation (GEO)

    You know SEO, now meet its next evolution
    Generative Engine Optimisation (GEO).

    GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

    Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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