THE QUBE DIGITAL MEDIA BLOG

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You know the deal. After the outlay for a new website, expert Search Engine Optimization and a market-leading content strategy, your business still feels like it is stuck in neutral. Yes, you have way more traffic, but the conversion rates are as flat as a proverbial pancake. With all t

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If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing reco

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We’re sure you have heard the words “unprecedented“ “pandemic” and “lockdown” more than anyone would like concerning 2020. But as we head in 2021, the impact of COVID-19 and its associated worldwide public health measures cannot be denied. Stay at home orders, homeworking and so

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Pay-per-click (PPC) advertising is an unavoidable part of marketing your business these days. The reach and results that can be achieved make it an attractive option to enterprises looking to expand their presence online. However, if campaigns are unfocused and poorly planned and executed, they

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Show off the best of your brand with an Instagram Business Account. Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It's ingenious early adoption of the smartphone has meant that businesses and influencers that

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If your business is reliant on online advertising such as: ● Google AdWords ● Facebook Ads and boosted contents ● Microsoft advertising and other paid-ad platforms, you will probably be familiar with the dizzying array of metrics supplied to assess the effectiveness of your c

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...AI-software automatically (and in real-time) adjusts the pricing of products within an online shop, which is triggered by a shift in competitors' prices. Like any revenue management technique aimed at maximising profit, it has its practical pros and cons to consider before deciding whether

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Building a great website is a time-consuming and painstaking task. When you’re planning to build your website, you obviously want to get traffic! Just getting traffic won’t help you unless your site visitors are taking your desired actions. For that, they have to find the information t

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    Generative Engine Optimisation (GEO)

    You know SEO, now meet its next evolution
    Generative Engine Optimisation (GEO).

    GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

    Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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