Instagram Shopping

Step-by-Step Guide to Optimizing Your Instagram for eCommerce

Show off the best of your brand with an Instagram Business Account. Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It’s ingenious early adoption of the smartphone has meant that businesses and influencers that use the platform are gaining access to …

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ROI v ROAS

Understanding Your Website Metrics – ROAS vs ROI vs Conv Value

If your business is reliant on online advertising such as: ● Google AdWords ● Facebook Ads and boosted contents ● Microsoft advertising and other paid-ad platforms, you will probably be familiar with the dizzying array of metrics supplied to assess the effectiveness of your campaigns. With lead generation or online sales, it is tempting to …

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Google Shopping

Increase your online sales reach with Google Shopping.

Google has excelled in delivering up just what consumers want with their savvy Google Shopping listings. Unlike much of the text-heavy content that users have to trawl through, Google Shopping listings are image-rich, bright, clear and to the point. They’re not only popular with shoppers but with e-tailers too who are using this service in …

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Ecommerce marketplace

Master your online marketplace in 2020.

The prospect of flurries of e-commerce sales is tantalising to so many retail businesses, but some greatly underestimate the work needed to become commercially viable online. E-commerce is a competitive industry and requires a diligent approach to designing and managing your website. Not only does it have to be properly engineered, but the site also …

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Google Core Update January 2020

So, what exactly is the Google 2020 Core Update?

Updates are changes made by Google to its search engine algorithm and systems. This is actually a continual process, with incremental changes made on a daily basis. Typically, the effects of these updates are not noticeable to webmasters and users. A core update is when Google makes sweeping changes to the way in which its …

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HOW TO BOOST YOUR FACEBOOK ORGANIC REACH IN 2020

How to Boost Your Facebook Organic Reach In 2020

Organic reach is becoming a scarce commodity on Facebook. If your business or enterprise relies on Facebook for: engaging an online audience, generating leads, or converting business finding ways of increasing your organic reach will help you expand your online presence without breaking the bank. This is because organic reach is the number of people …

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Dynamic Pricing Graphic

Dynamic pricing is the process by which…

…AI-software automatically (and in real-time) adjusts the pricing of products within an online shop, which is triggered by a shift in competitors’ prices. Like any revenue management technique aimed at maximising profit, it has its practical pros and cons to consider before deciding whether or not to adopt. Within this article, we will explore the …

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Google Rank Change

Are you a website owner who’s noticed a change in your rankings?

Are you a website owner who’s noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm. The mistake that many site owners make is they treat SEO like a static tactic. They take the once done and that’s it approach to SEO. The truth is …

Are you a website owner who’s noticed a change in your rankings? Read More »

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