THE QUBE DIGITAL MEDIA BLOG

Smart insights and strategies shaping digital marketing, design and AI.

Welcome to our blog! At Qube Digital Media, we share tips, stories and smart ideas to help your business thrive online, from SEO and social media to the latest breakthroughs in AI.

If you are only just getting around to exploring social media as a marketing option for your business, you have been missing out on a tech-driven phenomenon that has almost a third of the world's population on board! Let's bring you up to speed with our concise explainer for the world's 5 most popular social...

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The prospect of flurries of e-commerce sales is tantalising to so many retail businesses, but some greatly underestimate the work needed to become commercially viable online. E-commerce is a competitive industry and requires a diligent approach to designing and managing your website. Not only does it have to be properly engineered, but the site also...

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Updates are changes made by Google to its search engine algorithm and systems. This is actually a continual process, with incremental changes made on a daily basis. Typically, the effects of these updates are not noticeable to webmasters and users. A core update is when Google makes sweeping changes to the way in which its...

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Organic reach is becoming a scarce commodity on Facebook. If your business or enterprise relies on Facebook for: engaging an online audience, generating leads, or converting business finding ways of increasing your organic reach will help you expand your online presence without breaking the bank. This is because organic reach is the number of people...

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...AI-software automatically (and in real-time) adjusts the pricing of products within an online shop, which is triggered by a shift in competitors' prices. Like any revenue management technique aimed at maximising profit, it has its practical pros and cons to consider before deciding whether or not to adopt. Within this article, we will explore the...

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Are you a website owner who's noticed a change in your rankings? You may have been impacted by the latest Google update to the core algorithm. The mistake that many site owners make is they treat SEO like a static tactic. They take the once done and that’s it approach to SEO. The truth is...

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WordPress is a free and open-source content management system (CMS) based on PHP and MySQL. WordPress is a publishing platform used for building websites and blogs. It powers millions of websites worldwide. According to Wikipedia WordPress was used by more than 23.3% of the top 10 million websites as of January 2015. Why is it so popular? Isn't it just another bland...

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Real social media followers are like food to your online business. We’re saying not just ‘followers’ but “real” followers. Your business will certainly die without them. To acquire and maintain them is really a back-breaking job. Competition is growing fast. Show your audience something fantastic to outperform your competitors. Here's a few tips to help...

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Sometimes, you may need to design icons. It’s not always possible to upload icons directly from other sources. Hiring a graphic designer is time-consuming. So, what’s the solution? A graphic designer should possess skills in icon designing. However icon designing does not necessarily require illustration skills. Try the following tips if you are confident enough...

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If you’re planning to use WordPress to build advanced websites, this is the blog for you. You know WordPress has unlimited plugins. Among them we’ll show you how you can make a dynamic website easily using its Elementor plugin. The Elementor plugin has both a free and paid version. It’s easy to use, has extensive...

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Generative Engine Optimisation (GEO)

You know SEO, now meet its next evolution
Generative Engine Optimisation (GEO).

GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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