THE QUBE DIGITAL MEDIA BLOG

Smart insights and strategies shaping digital marketing, design and AI.

Welcome to our blog! At Qube Digital Media, we share tips, stories and smart ideas to help your business thrive online, from SEO and social media to the latest breakthroughs in AI.

Shopify is going from strength to strength with more than a million businesses across 175 countries using this popular eCommerce platform in 2020. Part of the appeal of this e-commerce platform is its versatility, with Shopify pros and developers increasingly extending the capabilities of Shopify stores to maximize the revenue they can generate. The scope...

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Omnichannel is the single most important word for any eCommerce business owner to know right now! If you are still struggling with multi-channel or even persisting with a single-channel e-commerce approach, it is time to leap omnichannel e-commerce. Ignore, pause or hesitate and you will simply lose your market share to competitors who have embraced...

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In recent years, the e-commerce sector has gone from strength to strength, with the global events of 2020 transforming the eCommerce sector into a $26.7 trillion industry and almost a fifth of all retail sales. In this article, we round up 20 key e-commerce statistics for 2021. These remarkable stats definitively demonstrate just how robust e-commerce...

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One of the best ways of boosting sales conversions online is to make it as easy as possible for your customers to pay you. Mobile payments and digital wallets are fast emerging as a leading method for completing online and offline transactions. In this short article, we will take you through the basics of Apple...

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Customer returns affect e-commerce businesses more than traditional stores with the return rate being as high as 25% for goods purchased online compared to 8% for goods bought in-store. If you find you are fielding more customer returns than your business can endure, it’s well worth putting on the thinking cap to establish why customers...

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If you have a maturing website with good traffic and an engaged audience you may be thinking about monetization of the site through selling products and services. Adding e-commerce capability to an existing website may sound complex. But you have a number of options available that can be used to make a success of transitioning...

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If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing recognition due to its ability...

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We’re sure you have heard the words “unprecedented“ “pandemic” and “lockdown” more than anyone would like concerning 2020. But as we head in 2021, the impact of COVID-19 and its associated worldwide public health measures cannot be denied. Stay at home orders, homeworking and social distancing have dealt body blows to the brick and mortar...

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Instagram was certainly the social media success story of the 2010s and its runaway success has shown no signs of losing momentum. It's ingenious early adoption of the smartphone has meant that businesses and influencers that use the platform are gaining access to a user base of up to 1 billion monthly! It's no surprise...

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With over a million online stores open for business on its proprietary platform, Shopify has built a strong reputation for itself as an accessible plug and play e-commerce solution. The Canadian based company delivers the key e-commerce components and functionality needed to establish a footing in  your marketplace with features including: A customizable e-commerce website...

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Generative Engine Optimisation (GEO)

You know SEO, now meet its next evolution
Generative Engine Optimisation (GEO).

GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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