THE QUBE DIGITAL MEDIA BLOG

Smart insights and strategies shaping digital marketing, design and AI.

Welcome to our blog! At Qube Digital Media, we share tips, stories and smart ideas to help your business thrive online, from SEO and social media to the latest breakthroughs in AI.

Why does attention matter so much in web design? Because online, attention is currency. Studies show that visitors form their first impression of a website in as little as 50 milliseconds. If your site doesn’t make an impact almost instantly, users will scroll away or worse, close the tab. For SMEs, this makes web design about...

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Shopify – Leading e-commerce Platform

Wednesday, August 16, 2023  |

Shopify is a leading eCommerce platform that has helped thousands of businesses create and grow their stores.  The platform is specifically designed to make it easy for entrepreneurs to create, manage and promote their online store. With Shopify, businesses can quickly and easily create a customised website and start selling products online.  One of the...

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One of the best ways of boosting sales conversions online is to make it as easy as possible for your customers to pay you. Mobile payments and digital wallets are fast emerging as a leading method for completing online and offline transactions. In this short article, we will take you through the basics of Apple...

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Customer returns affect e-commerce businesses more than traditional stores with the return rate being as high as 25% for goods purchased online compared to 8% for goods bought in-store. If you find you are fielding more customer returns than your business can endure, it’s well worth putting on the thinking cap to establish why customers...

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If you have a maturing website with good traffic and an engaged audience you may be thinking about monetization of the site through selling products and services. Adding e-commerce capability to an existing website may sound complex. But you have a number of options available that can be used to make a success of transitioning...

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If you have experience of running a finely tuned e-commerce business you will be well aware of the impact that even the smallest and most nuanced changes to your site can have on conversion rate. Social proof is an often overlooked area of e-commerce marketing that is now getting increasing recognition due to its ability...

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We’re sure you have heard the words “unprecedented“ “pandemic” and “lockdown” more than anyone would like concerning 2020. But as we head in 2021, the impact of COVID-19 and its associated worldwide public health measures cannot be denied. Stay at home orders, homeworking and social distancing have dealt body blows to the brick and mortar...

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If you are an e-commerce retailer that struggles to maintain an edge on their marketplace, it is well worth exploring dynamic pricing as a means of gaining ground on the competition. With this form of price-setting, you are able to ride the waves of market upheavals, keep stock moving, and sustain high cash flow. In...

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Google has excelled in delivering up just what consumers want with their savvy Google Shopping listings. Unlike much of the text-heavy content that users have to trawl through, Google Shopping listings are image-rich, bright, clear and to the point. They’re not only popular with shoppers but with e-tailers too who are using this service in...

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The prospect of flurries of e-commerce sales is tantalising to so many retail businesses, but some greatly underestimate the work needed to become commercially viable online. E-commerce is a competitive industry and requires a diligent approach to designing and managing your website. Not only does it have to be properly engineered, but the site also...

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Generative Engine Optimisation (GEO)

You know SEO, now meet its next evolution
Generative Engine Optimisation (GEO).

GEO is all about making your content discoverable not just by search engines, but by generative AI platforms like ChatGPT, Perplexity, and Google's AI Overviews. As users increasingly turn to AI for answers, it's time to make sure your brand shows up in those responses.

Let’s talk about how our SEO + GEO packages can get your content in front of human eyes and AI engines.

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